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Relationships between physicians' characteristics and practice-setting factors and their attitude towards drug promotion
(
Blackwell Publishing Ltd
, 2019 , Article)
Purpose
This study aims to investigate relationship between attitude and belief of physicians towards drug promotion and their characteristics and practice-setting factors in Sana'a, Yemen.
Methods
A survey method ...
A qualitative study exploring medical representatives' views on current drug promotion techniques in Yemen
(2012 , Article)
Medical representatives are a key component of the marketing strategies used to convince physicians to prescribe targeted drugs. The perspectives of medical representatives on the extent and composition of pharmaceutical ...
Physicians' perceptions of medical representative visits in Yemen: A qualitative study
(2013 , Article)
Background: The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians' prescribing decisions. Within this context, medical representatives (MRs) are ...