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Now showing items 11-20 of 71
Blue blood students of occupational dynasties and their university choice: the moderating role of parent-child occupational following
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Routledge
, 2023 , Article)
This study sheds light on a new category of students in higher education marketing literature-namely, occupational followers. We draw on expectancy-value theory, occupational following theory, and consumer buying behaviour ...
Balanced leadership from an Islamic perspective: Between philosophy and practice
(
De Gruyter
, 2023 , Book chapter)
Research about balanced leadership has received increasing attention among academics and practitioners in an attempt to guide the practice of effective leadership. However, the concept of balanced leadership from an Islamic ...
Local consumer well-being in a multicultural marketplace: From conflict to engagement
(
John Wiley and Sons Inc
, 2023 , Article)
This study offers a nuanced understanding of how local consumers experience, interpret and acculturate to expatriates' practices within a multicultural marketplace. We adopt Demangeot et al. bridge framework and its ...
Voicing perceptions of local job seekers and employees toward workforce nationalization and employment
(
Emerald Publishing
, 2023 , Article)
Purpose: This study explores local Qatari job seekers' and employees' perceptions of the workforce nationalization strategy to address an inadequacy in the workforce nationalization literature in Gulf Cooperation Council ...
Consumers as volunteers? The influence of value congruence on consumers' voluntary performance
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Palgrave Macmillan
, 2023 , Article)
The study explores how consumer-brand value congruence affects the quality of consumer relationships and drives the propensity to leave and consumers' voluntary performance. It also examines how the quality of consumer-brand ...
New Social Media Cinderella's: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions: An Abstract
(
Springer Nature
, 2023 , Book chapter)
With the rise of digitalization processes within firms, brands' significant presence on social media has become crucial for creating added value to consumers. Therefore, creating a distinct brand image and deciding which ...
Assessing customers' attitude towards online apparel shopping: A three-way interaction model
(
Elsevier
, 2023 , Article)
This paper aims to explore the attitude-intention-purchase behavior mechanism for the online purchase of apparel. Using the theory of planned behavior (TPB) as an underpinning theory, the moderating effects of electronic ...
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
(
springer link
, 2023 , Article)
This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ...
Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
(
Emerald Publishing
, 2023 , Article)
Purpose: AI-based chatbots are revamping employee communication in organizations. This paper examines the adoption of AI-based employee experience chatbots by employees. Design/methodology/approach: The proposed model is ...
An empirical investigation on acceptance of mobile payment system services in Jordan: extending UTAUT2 model with security and privacy
(
Inderscience Publishers
, 2023 , Article)
Several developed and developing countries have launched a mobile payment system service, which is known in Jordan as Jordan Mobile Payment (JoMoPay) system to overcome the drawbacks of traditional payment system. The ...