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Service Ethnocentrism: A Conceptual Model (An Abstract)
(
Springer Nature
, 2017 , Book chapter)
The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; ...
Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
(
Springer Nature
, 2017 , Book chapter)
The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ...