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An intellectual journey into the historical evolution of marketing research in brand switching behavior - Past, present and future
(
Emerald Publishing
, 2015 , Article)
Purpose - The aim of this paper is to explore the historical development of brands and the development of literature on brand switching to define the antecedents that cause switching behavior among consumers and the impact ...
The impact of destination images on tourists’ decision making: A technological exploratory study using fMRI
(
Emerald Publishing
, 2015 , Article)
Purpose – The purpose of this paper is to explore the influence of destination images on tourists’ behavioral intention to select a destination for their next vacation. Most of previous studies investigated this relationship ...