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Examining The Effects Of Parasocial Interaction And Identification With Social Media Influencers On Collaborating Brands
(Marketing, 2019 , Master Thesis)
The thesis explores the phenomenon of social media influencers, reveal their distinctive features, explain how followers develop relationships with them and clarify how and why a cooperation with influencers could be ...
The Effect Of Message Lexical Concreteness On Customer Inspiration: The Moderating Roles Of Product Category And Regulatory Focus
(Marketing, 2019 , Master Thesis)
The concept of customer inspiration has only recently been conceptualized in marketing. This thesis examines the impact of marketing communication on customer inspiration. More specifically, it attempts to ascertain whether ...
VALUE BEHIND SAVING AND REUSING SHOPPING BAGS
(Marketing, 2019 , Master Thesis)
The behavior associated with saving and reusing shopping bags has been heavily researched in the context of environmental studies. However, few studies have examined this behavior from the perspective of consumer behavior. ...
Corporate Governance Effects On The Extent Of Corporate Social Responsibility Disclosure In The Gcc Banking Sector
(Accounting, 2018 , Master Thesis)
This study seeks to investigate the association between corporate governance mechanisms, and the extent of corporate social responsibility disclosure. The sample includes the banking sector of the GCC countries (Qatar, ...
The Association Between Board of Directors' Effectiveness and Audit Fees in State-Owned Enterprises
(Accounting, 2021 , Master Thesis)
This study examines the association between board of directors' effectiveness
and audit fees in state-owned enterprises (SOEs). Furthermore, this study examines the
effect of three country-related indices (the Strength ...
The Impact of Individuals' Susceptibility to Persuasion on Perceived Information Quality and Purchase Intention among Millennials
(Marketing, 2021 , Master Thesis)
Social media is growing in popularity and has assumed a more central role in
information dissimilation more recently. This development has increased the
opportunity for firms to communicate, persuade, and influence ...
Board structure, intellectual capital, cost of capital and firm performance - A path analysis model
(Master of Accounting, 2020 , Master Thesis)
This study examines the indirect relationship between board structure and firm performance with the mediating effect of intellectual capital and cost of capital. In addition, the study examines the total, direct and indirect ...
Public-Private Partnership in Qatar.
(Master of Accounting, 2020 , Master Thesis)
This study investigates within the context of public-private partnership (PPP), the relationship between performance (PM), critical success factors (CSFs), value for money (VFM) and corporate governance (CG) in Qatar. The ...
THE RELATIONSHIP BETWEEN GENDER DIVERSITY AND EARNINGS QUALITY GIVEN DIFFERENCES IN CULTURAL DIMENSIONS AND ACCOUNTING VALUES
(Accounting, 2020 , Master Thesis)
Given their risk-averse and conservative nature, female directors are expected
to influence board effectiveness. However, despite the hefty literature on gender
diversity, few studies (with inconclusive results) focused ...
Factors Affecting Students’ Satisfaction with Online Learning in Higher Education in Qatar
(Business Administration, 2021 , Master Thesis)
This effort seeks toward exploring the major factors that play an essential part in enhancing
students ‘satisfaction with online learning experience in higher education in Qatar, before
and during the COVID-19 pandemic. ...