Browsing Management & Marketing by Author "El Hedhli K."

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    • Consumers motivations and roles in rooting for or against underdog consumer 

      Zourrig H.; El Hedhli K. ( Blackwell Publishing Ltd , 2018 , Article)
      When wronged customers feel powerless they could bring publicly their fight against offending firms. Doing so could help to put the perpetrator firms under pressure and urge them to restore fairness. While some consumers ...

    • Toward a contagion-based model of mobile banking adoption 

      Chaouali W.; El Hedhli K. ( Emerald Group Publishing Ltd. , 2019 , Article)
      Purpose: The purpose of this paper is to address the following question: Can a bank capitalize on its well-established self-service technologies (SSTs) in order to entice customers to adopt a newly introduced SST, namely, ...