Browsing Management & Marketing by Author "Raza S.A."

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    • Fashion model profiles: the intersection of self, ideal and preferred 

      Sharif K.; Raza S.A.; Das A. ( Emerald Group Publishing Ltd. , 2018 , Article)
      Purpose: The purpose of this paper is to understand how young female fashion consumers assessed the facial attractiveness of an advertising model. The study focused on the consumers exposed to both local and foreign fashion ...

    • Inventory models for joint pricing and greening effort decisions with discounts 

      Raza S.A.; Faisal M.N. ( Emerald Group Publishing Ltd. , 2018 , Article)
      Purpose: This paper aims to develop efficient decision support tools for a firm?s environment protection by using greening effort while yet improving profitability by utilizing pricing and inventory decisions with discount ...