Browsing Management & Marketing by Subject "Technology switching"

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    • Impact of product innovativeness on technology switching in global market 

      AL-Kwifi, Osama Sam; Ongsakul, Viput; Abu Farha, Allam K.; Zafar, Ahmed U.; Karasneh, Mahmoud ( Emerald Group Holdings Ltd. , 2021 , Article)
      Purpose: The purpose of this paper is to explore the relationship between product innovativeness and the process of technology switching. This issue is important for two reasons: (1) in mature markets, the only way to ...