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M-service quality of telecommunication companies in Qatar
(
Inderscience Enterprises Ltd.
, 2021 , Article)
Service quality provided by mobile applications has become a vital element in increasing customers' satisfaction. This study aims to identify the significant mobile service quality factors (application design, ease of use, ...
When Users Enjoy Using the System: The Case of AIS
(
IGI Global
, 2022 , Article)
This study utilized an extended model of the Unified Theory of Acceptance and Use of Technology (UTAUT2) to explore the factors influencing the future adoption of accounting information systems (AIS) by Qatari students. A ...
Factors influencing trust in social commerce: the case of Qatar
(
Inderscience Publishers
, 2022 , Article)
The global spread of social media platforms, along with the technology acceptance, has contributed significantly in accelerating the birth of social commerce, which is one of the most prominent advancements of e-commerce. ...
Are millennials in Qatar making m-commerce the future of online shopping?
(
Inderscience Publishers
, 2023 , Article)
The emergence of mobile commerce has revolutionised consumers’ buying behaviour, particularly among millennials known to be the key driver of the on-demand economy. This study explored the online purchasing behaviour of ...