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AuthorSaqib, N. U.
Available date2015-11-05T09:53:01Z
Publication Date2014
Publication NameCanadian Journal of Administrative Sciences
CitationSaqib N. U. (2014), The reversing influence of involvement on the framing effect: The role of emotions and negativity, Can J Adm Sci, 31: 187�199.
ISSN1936-4490
URIhttp://dx.doi.org/10.1002/cjas.1286
URIhttp://hdl.handle.net/10576/3683
AbstractThe Asian disease problem (ADP), as a demonstration of the framing effect, revealed a preference reversal between options perceived as risky and those perceived as certain. This research identifies individuals' involvement level as a moderator of the framing effect. The framing effect in the ADP consisted of emotional choice outcomes regarding human lives. Two studies in this paper demonstrate that when based on emotional choices, the framing effect in high involvement conditions increases in size. Interestingly, this influence of involvement reverses when the framing effect is based on rational choices. The studies reveal that the negativity invoked by the certain loss option is instrumental in the underlying mechanism of the risky choice framing effect, such as that demonstrated by the ADP.
SponsorReyerson University Faculty Grant
Languageen
PublisherJohn Wiley & Sons, Ltd.
Subjectframing effect
Subjectinvolvement
Subjectnegativity
Subjectemotions
Subjectrisky choices
Subjecteffet de formulation
Subjectimplication
Subjectn�gativit�
Subject�motions
Subjectchoix risqu�
TitleThe reversing influence of involvement on the framing effect: The role of emotions and negativity
TypeArticle
Issue Number3
Volume Number31


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