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Now showing items 31-40 of 59
Service Ethnocentrism: A Conceptual Model (An Abstract)
(
Springer Nature
, 2017 , Book chapter)
The service marketing literature has recognized the importance of studying cross-cultural service encounters in which the service provider and the customer are from different cultures (Baker et al. 2008; Sharma et al. 2014; ...
Participation Behaviour Among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice Attainment
(
Springer Nature
, 2016 , Book chapter)
Interest in understanding and managing the student experience has been growing in order to develop and offer high-quality, satisfaction-creating service experiences (Bowden and D’Alessandro 2011; Fagerstrøm and Ghinea ...
Consumer Acculturation of Indigenous Minority Community to a Multicultural Expatriate Population: An Abstract
(
Springer Nature
, 2017 , Book chapter)
The consumer acculturation literature acknowledges that acculturation is a change that occurs when individuals come into contact with individuals from other cultural backgrounds. However, studies have predominantly examined ...
I Hate This Brand! A Classification of Brand Haters Based on their Motivations and Reactions: An Abstract
(
Springer Nature
, 2020 , Book chapter)
In the last decade, the widespread access to the Internet has favored the emergence of anti-brand communities that allow customers to express their hate feelings towards companies, their employees and their brands (Kucuk ...
Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship Quality
(
Springer Nature
, 2016 , Book chapter)
How does consumer-brand relationship quality (CBRQ) influence behaviors attributed to personal values? We answer this question by proposing a model that links customer voluntary performance and propensity to leave with ...
New Social Media Cinderella's: On the Double Effect of Underdog Status and Homophily on SMI Perceptions and Buying Intentions: An Abstract
(
Springer Nature
, 2023 , Book chapter)
With the rise of digitalization processes within firms, brands' significant presence on social media has become crucial for creating added value to consumers. Therefore, creating a distinct brand image and deciding which ...
The readability of narrative disclosures and earnings management : Empirical evidence from the GCC banking sector
(
Routledge
, 2022 , Book chapter)
This chapter empirically examines the association between earnings management (EM) and the readability of the narrative disclosures (RNDs) of 61 listed banks in the Gulf Cooperation Council (GCC) countries during the period ...
Demographic factors as determinants of e-government adoption
(
IGI Global
, 2020 , Book chapter)
E-government services are important aspects of today's wellbeing of citizens. The adoption of technology is explored utilizing many theories and predictors. The theory of reasoned action (TRA) proposes that perceived ...
Examining the directors' remuneration reports : The case of Thomas Cook
(
Routledge
, 2022 , Book chapter)
Following the collapse of the Thomas Cook Group (TCG) in 2019, this chapter aims to explore the governance role of its Remuneration Committee (RC) in determining the level and composition of Executive Remuneration (ER), ...
Changes in governance of corporate risks : Evidence from British Petroleum's response to the Deepwater Horizon Incident through narrative reporting
(
Routledge
, 2022 , Book chapter)
This chapter explores how British Petroleum (BP) responded to the Deepwater Horizon (DWH) incident by articulating how BP actors changed how corporate risks are governed. Drawing on the Institutional Logics Perspective ...